The Journal of Julie

  This week I worked on social media for SEO and figured out what social media platform we could advertise on. I am learning a lot about SEO and what is available to do to get my website found on a search engine. A couple of things that I need to keep in mind is to make sure my content is sharable and searchable. Keywords come into play again here and it’s important to have good keywords. Google provides a keyword planner to help me find the best keywords for my website. Another thing to do is to use the metadata wisely. I found a place on my website editor where I can work on SEO on each page of my site. It looks exactly like an ad, I can add keywords here to make the page more searchable. One thing the reading this week suggested is to add alt tags to images to make them searchable as well. I need to figure out how to do that. Adding this tag to images just is another way for my site to be searchable.   The other activity we did was to learn about different social media pl...

  This week I learned about how to optimize my landing page. The most important thing is to make it user friendly and easy to find the info offered in the ad that led the user to my site. I feel like my landing page is pretty user friendly. I’ve also worked on making the mobile version look good and easy to find what the user is looking for. I’ve noticed that most people who find my ad are on a mobile device.   One of the strategies for optimizing websites was putting testimonials on your website. I think it’s a great idea and I can’t wait till we can add testimonials to our site. We are very close to being finished on the inside of the cabins, and once the furniture gets here, we will be able to rent the cabins out. At that point, we can collect those much needed testimonials and get them on our site. I can’t wait! Another thing I learned about was SEO (search engine optimization.) I learned what Google is looking for in ingredients to make my site able to be found. Having ...

  This week I started my ad campaign and I have it set to run for 18 days. I am a bit nervous, but I think it’s going well so far. I like to look at my Google Analytics and see if people are visiting my site. It’s amazing how much data is being collected right now. I’m not sure about how everything works or what it means, but I just know that some people are actually visiting my site because there are numbers! I wasn’t sure if I would be able to collect any data because I was afraid that my ads wouldn’t work, but they are. It is kind of exciting! We were learning about how to optimize our ad performance this week as well. One of the activities was to check our keywords and see if we needed to change any for our searches to work better. I paused one of my keywords because Google recommended that I do because of the low search quality. I think Google is pretty amazing that way. In fact, there were many other recommendations I could take to increase my optimization score. I didn’t k...

     This week we learned about Quality Score and how it can help you to improve your keywords and website. I learned that this score is the way Google shows more useful ads in higher positions in a search. The better the Quality Score, the higher my ad will be when my keywords are searched. This score can also help me figure out what I need to do to improve user experience with my ad and website because it’s based on expected CTR, ad relevance, and landing page experience. So, if the score is low, I can fix one of these three things to help improve my score. Obviously, I want my ads to appear at the top of the search page, so I’ll be paying close attention to what my score is.      This week I also worked on installing Google Analytics onto my website. I can’t believe how long it took to figure out what I was doing. I finally figured it out and I think I did it correctly. One of the instruction pages told me to visit my site and then look on Google Analy...