Relevance & Quality Score (MKT 250 W09 Reflection)

    This week we learned about Quality Score and how it can help you to improve your keywords and website. I learned that this score is the way Google shows more useful ads in higher positions in a search. The better the Quality Score, the higher my ad will be when my keywords are searched. This score can also help me figure out what I need to do to improve user experience with my ad and website because it’s based on expected CTR, ad relevance, and landing page experience. So, if the score is low, I can fix one of these three things to help improve my score. Obviously, I want my ads to appear at the top of the search page, so I’ll be paying close attention to what my score is.

    This week I also worked on installing Google Analytics onto my website. I can’t believe how long it took to figure out what I was doing. I finally figured it out and I think I did it correctly. One of the instruction pages told me to visit my site and then look on Google Analytics to see if it was picking up on that, and it was. It showed a visitor from Idaho, and that was me. It was really cool to see it working. We are launching our ads next week and we’ll need Analytics to collect data from that ad and see who is visiting our sites. I’m excited to see what will happen after I launch my ad. It will be interesting, that is for sure.

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