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Ranking, Link Building & Google Analytics (MKT 250 W13 Reflection)

 This is the last week of learning in this class! I can’t believe it! I’m very glad I took this class, as it has opened up a whole new world of what it takes to get your website in front of people. I never knew about SEO and the importance of keywords. These are things I’m going to keep working on, especially because we will open in May and I want to have our cabins booked this summer. This week we learned about how to optimize our websites. I need to work on keywords in my title tags as well as in my URL. I also have a few other things to work on for SEO so we can be found easier. There is a lot of information out there to help me figure out these tasks and I’m thankful that people are willing to share their knowledge to help those of us who are new to web businesses. This week we also worked on an assignment to better understand how to find information on Google Analytics. It was kind of fun for me to look for the answers to the questions we were given. I felt like it was a tre...
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Social Media for SEO & Social Networking (MKT 250 W12 Reflection)

  This week I worked on social media for SEO and figured out what social media platform we could advertise on. I am learning a lot about SEO and what is available to do to get my website found on a search engine. A couple of things that I need to keep in mind is to make sure my content is sharable and searchable. Keywords come into play again here and it’s important to have good keywords. Google provides a keyword planner to help me find the best keywords for my website. Another thing to do is to use the metadata wisely. I found a place on my website editor where I can work on SEO on each page of my site. It looks exactly like an ad, I can add keywords here to make the page more searchable. One thing the reading this week suggested is to add alt tags to images to make them searchable as well. I need to figure out how to do that. Adding this tag to images just is another way for my site to be searchable.   The other activity we did was to learn about different social media pl...
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Landing Page Optimization & Basic SEO (MKT 250 W11 Reflection)

  This week I learned about how to optimize my landing page. The most important thing is to make it user friendly and easy to find the info offered in the ad that led the user to my site. I feel like my landing page is pretty user friendly. I’ve also worked on making the mobile version look good and easy to find what the user is looking for. I’ve noticed that most people who find my ad are on a mobile device.   One of the strategies for optimizing websites was putting testimonials on your website. I think it’s a great idea and I can’t wait till we can add testimonials to our site. We are very close to being finished on the inside of the cabins, and once the furniture gets here, we will be able to rent the cabins out. At that point, we can collect those much needed testimonials and get them on our site. I can’t wait! Another thing I learned about was SEO (search engine optimization.) I learned what Google is looking for in ingredients to make my site able to be found. Having ...
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ROI & Optimizing Ad Performance (MKT 250 W10 Reflection)

  This week I started my ad campaign and I have it set to run for 18 days. I am a bit nervous, but I think it’s going well so far. I like to look at my Google Analytics and see if people are visiting my site. It’s amazing how much data is being collected right now. I’m not sure about how everything works or what it means, but I just know that some people are actually visiting my site because there are numbers! I wasn’t sure if I would be able to collect any data because I was afraid that my ads wouldn’t work, but they are. It is kind of exciting! We were learning about how to optimize our ad performance this week as well. One of the activities was to check our keywords and see if we needed to change any for our searches to work better. I paused one of my keywords because Google recommended that I do because of the low search quality. I think Google is pretty amazing that way. In fact, there were many other recommendations I could take to increase my optimization score. I didn’t k...
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Relevance & Quality Score (MKT 250 W09 Reflection)

     This week we learned about Quality Score and how it can help you to improve your keywords and website. I learned that this score is the way Google shows more useful ads in higher positions in a search. The better the Quality Score, the higher my ad will be when my keywords are searched. This score can also help me figure out what I need to do to improve user experience with my ad and website because it’s based on expected CTR, ad relevance, and landing page experience. So, if the score is low, I can fix one of these three things to help improve my score. Obviously, I want my ads to appear at the top of the search page, so I’ll be paying close attention to what my score is.      This week I also worked on installing Google Analytics onto my website. I can’t believe how long it took to figure out what I was doing. I finally figured it out and I think I did it correctly. One of the instruction pages told me to visit my site and then look on Google Analy...
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Ads (MKT 250 W8 Reflection)

  We are continuing to learn about Google Ads and this week we worked on writing our ad. I like that we have two headlines that can catch the attention of the viewer. I also like that there are a couple of description fields with 90 words each. I think that is plenty of space to get the idea across, but I do need to be very careful to add keywords and make it catchy. One of the things I learned about writing ads is that you need to use words that call people to action. Words like purchase, call today, order, get a quote , or in my case, I used book online . Another call-to-action word I could use is book now . I’m excited about giving it a try and seeing how it will work For the discussion board this week we posted our ads and had a peer review from our group. I thought it was very helpful to me as one of my classmates gave me a good idea to use in my ad. I thought this was a great discussion board to see everyone’s website and business ideas. It was a great help to me that other...
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Google Ads & Keywords (MKT 250 W07 Reflection)

  I started learning about Google Ad campaigns and learned about keyword basics this week. I had no idea the level of importance a good keyword can have. I think that is going to be a challenge to find just the right combination of keywords so that my ads can show up in searches. One of the pieces of advice I read was that I should think like the customer in determining what keywords to have. I’m glad that Google has all sorts of analytic tools to help me as time goes on to figure out what I’m doing right and what I’m doing wrong. At least that is what I think will happen based on the things I’ve read this week. Another thing I looked into a bit more this week was whether or not I was going to choose automated bidding or manually take care of that myself. I think I will need more experience before I do the manual bidding, but that is something to consider later on as I gain knowledge. I read that automatic bidding saves time, you get higher CPAs (average cost per action), and gua...
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