Landing Page Optimization & Basic SEO (MKT 250 W11 Reflection)

 

This week I learned about how to optimize my landing page. The most important thing is to make it user friendly and easy to find the info offered in the ad that led the user to my site. I feel like my landing page is pretty user friendly. I’ve also worked on making the mobile version look good and easy to find what the user is looking for. I’ve noticed that most people who find my ad are on a mobile device.  One of the strategies for optimizing websites was putting testimonials on your website. I think it’s a great idea and I can’t wait till we can add testimonials to our site. We are very close to being finished on the inside of the cabins, and once the furniture gets here, we will be able to rent the cabins out. At that point, we can collect those much needed testimonials and get them on our site. I can’t wait!

Another thing I learned about was SEO (search engine optimization.) I learned what Google is looking for in ingredients to make my site able to be found. Having the right keywords is one of the strategies that help with that. I think SEO is cool because it’s a way to get my site found without spending money. I love that. I’m still pretty new at this stuff, but I think with some experience, my site will get better and people will be able to find it without the expense of paying for ads.

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