Social Media for SEO & Social Networking (MKT 250 W12 Reflection)

 

This week I worked on social media for SEO and figured out what social media platform we could advertise on. I am learning a lot about SEO and what is available to do to get my website found on a search engine. A couple of things that I need to keep in mind is to make sure my content is sharable and searchable. Keywords come into play again here and it’s important to have good keywords. Google provides a keyword planner to help me find the best keywords for my website. Another thing to do is to use the metadata wisely. I found a place on my website editor where I can work on SEO on each page of my site. It looks exactly like an ad, I can add keywords here to make the page more searchable. One thing the reading this week suggested is to add alt tags to images to make them searchable as well. I need to figure out how to do that. Adding this tag to images just is another way for my site to be searchable.  

The other activity we did was to learn about different social media platforms to market our business on. The reading identified many social media platforms to use and mentioned Yelp. I had forgotten about this site but thought I would look into it. I think of it as the Yellow Pages to find a business but it has customer reviews. It’s free to add a business page and of course, there are things you can pay for to upgrade. I am looking into adding a business page as another way for people to find us.

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